Marketing Communications Specialist - Highland, IL


The Marketing Communications Specialist supports the Vice President of Marketing in accordance with the Company's objectives. Assists with the creation and implementation and oversees communications and marketing programs that effectively describe and promote Basler Electric and its products. Provides support to all product groups for budgets, marketing plans, new product introductions, and promotional programs.

Reports to: Vice President of Marketing

Essential Duties

  • Direct desktop publishing activities including providing creative inputs, prioritizing scheduling, and approvals of material to be produced.
  • Produces the required artwork for the production of Advertising and Sales Promotion material, utilizing internal and purchased outside sources.
  • Produces digital graphics requiring a functional understanding of CSS and html.
  • Responsible for the creation, production, and maintenance of corporate literature, videos, press releases, the corporate newsletter, publicity advertising, Power Point presentations, and effective use of media mix.
  • Enforces brand consistency by ensuring uniformity in the application of corporate identity elements across all applications corporate wide.
  • Assists with Logoed materials including giveaways, shirts, etc.
  • Writes copy, and edits material for product promotional material.
  • Performs work assigned for promotional materials including product bulletins introductions, presentations, electronic promotions, and other literature.
  • Assists with budgeting, allocating, and managing overall department budget, and monitors spending. Identifies and executes cost savings initiatives.
  • Assists in the negotiations and contracting of equipment purchases and upgrades plus all outsourcing with photographers, designers, marketing consultants, printers, translators and all other support service companies.
  • Review and get Legal’s opinion for any contracts required for outside entities.
  • Assists with the administration and maintenance of the corporate (global) identity manual and ensures professionalism and proper utilization of the corporate colors and logos for all material produced.
  • Manage “Show Stock” inventory of products. Keep them updated and current as well as the management of loaner items.
  • Coordinate, plan, schedule, and manage industry related seminars, tradeshows and training seminars.
  • Maintain on a quarterly basis Reference Lists, Competitor Lists, Users List.
  • Create and update the Calendar of Events and Technical Paper Calendar.
  • Works with Product Line Managers, Marketing and Sales to evaluate each product group's communication needs and executes the services as described below:
  • Helps identify promotional opportunities
  • Recommends solutions
  • Provides budgeting suggestions
  • Obtains cost estimates, selects proper means to promote products and initiate or execute projects for ads, direct mailers, product literature, electronic promotions, sales meetings, sales aids, or publicity releases. Coordinates and executes Media plan.
  • Works as the final editor of technical papers and presentations for final review and with the production of these items so that they are professional and represent Basler’s Corporate ID guidelines.
  • Conducts performance analysis of marketing programs.
  • Executes and assists in Marketing Intelligence (desk research) on competitor activities and market developments.
  • Travel as assigned by the Vice President of Marketing.
  • Assists the International group in promotional activities as directed by the Vice President of Marketing.
  • Performs other duties as assigned.


  • Proficient computer skills.
  • Skilled with typical design software for print and digital graphics (e.g. Photoshop, Illustrator, InDesign)
  • Bachelor's degree in Marketing, Mass Communications/Business, or related field.
  • Three or more years of experience in Marketing, Advertising, and Promotional activities.
  • Excellent analytical and project management skills; ability to manage projects with minimal direction on time and within budget.
  • Strong oral and written communication, management, and people skills.

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