International (APAC) Sales Coordinator - Highland, IL


The International Sales Coordinator has the primary responsibility for coordinating the activities for the Southeast Asia Region with the technical and commercial resources for the company.

Reports to: Vice President of Sales

Essential Duties

  • Serve as the primary contact for Basler’s Distributor network and direct customers in the region.
  • Responsible to ensure all aspects of the pre-order process (negotiations, credit approval, open technical issues and all other commercial issues) are complete through the appropriate channels.
  • Ensure all necessary communications are coordinated within the organization to ensure the customer base is communicated with properly.
  • Communicate commercial polices to the sales channel, including Distributors and direct customers.
  • Coordinate special requirements from the customer with internal departments to ensure the product produced is in accordance with customer specifications.
  • Interface with Distributors and customers on specific schedule changes and coordinate with technical and sales groups to resolve unforeseen technical and commercial issues.
  • Actively pursue improvement activities to the process to increase efficiency and effectiveness of its responsibilities.
  • Follow-up to assist on collection of payments and past due amounts as needed.
  • Coordinate support for the assigned region with the sales, technical and services teams.
  • Schedule and coordinate training sessions with Basler Distributors and customers as needed.
  • Schedule and complete semi-annual reviews with the Distributors in the assigned region and provide a report on the reviews to his/her supervisor.
  • Travel within the territory as needed (up to 20%).
  • Perform other duties as required.


  • Bachelors in Business Administration or technical degree preferred.
  • Relevant experience may be considered in lieu of degree.
  • Technical experience with electrical equipment a plus.
  • Good written and verbal communications skills.
  • Ability to work with a variety of people and circumstances while maintaining a good customer Relationships.
  • Good organization skills, and a good sense of urgency.
  • Ability to utilize Excel and Word. Familiarization with ERP, CRM software and quoting tools are necessary.
  • Ability to travel if needed.

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